Here we will discuss some common faults that may lead to a fall in ranking in search engines. Sometimes web designers and webmasters do ignore these mistakes and sometimes they even do not know that they are doing something that will affect search engine positioning. SEO or search engine optimization is the practice of making web site search-friendly to search engines and for those who search business through search engine. There are some common mistakes that people make while optimizing their sites for search engines.
The first one is incorrectly designed websites. Lack of proper navigation, using of frames to save web designers designing times, large graphics that takes to load much more time all these factors are important and effective to make a rank on the list in search engine. Search engine spiders can actually be blocked from crawling sites that are not well designed. Therefore proper web designing is very important part of search engine optimization. As we have said earlier that the site must be user friendly and business friendly. In many sites we see that images and other script languages are used for fine looks. These are good but these are not crawl-able. So it is not profitable for search engine optimization. Making of useful links in html is far more profitable and advisable than using of images and using of other web script languages for search engine optimization. If your page layout change then place html link on bottom of your page. It is also good chance to use keywords in anchor text.
People do not have much time to wait for lading your website and therefore large image size and site can be avoided for your website. They take more time to load. You can make your image in more pieces than a single image and it will take less time to load. Keeping a low-resolution file where high resolution is not required is desired. If it is essential to use large images then consider using thumbnails and open it in separate page. This may give additional benefit of creating more pages and more text that spiders and bots crave.
Another mistake is poorly written content. The single largest factor that determines your sites higher ranking in SEO that is no doubt content. For search engine spiders, search engine and directory users clarity of your sites content is very important and desired. It can make or break your sites reputation. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If content is written properly, you can make more targeted keyword and appropriate phrases. You should use those words and phrases throughout you content frequently and you may also write them in bold or in italics to show search engines that those words are very important in the scope of the page.