Have you ever watched JustJess , Hosted by Jess Altieri of WineHarvest? It’s a good program that talks about the impact of the wine industry in popular commerce and media. Most recently an episode on WineChannelTV referred to wine as the next bet in alcoholic beverages to mainstream with popular sporting events such as the NFL and NBA playoffs. Imagine having an “official wine” sponsor for your favorite NFL Team! It sounds a little bit far fetched but more and more consumers are switching to a good bottle of wine when enjoying an exhilarating game between popular NFL rivalries, especially during Super Bowl season.
I suppose this stems from the fact that Wine and Sports have many relatable characteristics. If you think about the NFL for example, each team has their own set of unique characteristics that they bring to each playoff, with their own line up strategy and individual stats that contribute to the loss or win of a game. Wine is the same, there is no same flavor or universal choice as each blend is made to emulate flavor, palette preference and body.
Let’s put it to the test. If you had to think about what kind of wine you would associate with your favorite NFL team, what do you think you would pick? My favorite is the Cleveland Browns and if I had to conceptualize an “official team wine” I’d have to say that my first pick is the Roubie Syrah. This unique blend is very similar to a good Croze wine, with a supple and spicy dark flavor that explodes in your mouth, a great all rounder. The Brows with their overall athleticism and full on approach would fit the Roubie Syrah profile perfectly.